Because Electronic Arts left me behind, too. I used to dutifully buy Madden football, but they discontinued making it for computers. Is it so hard to use the same damned program upgraded to Windows 7 or Mac?
For those of you unaware, every year the Consumerist holds a competition, for the worst company in America. Run by the same group as Consumer Reports, the Consumerist is a site allowing people to vent their frustrations over a myriad of shopping issues. It has grown to the point that terms it coins become standard throughout pop culture, such as the “Grocery Shrink Ray” and “Executive Email Carpet Bomb.
But for this years’ “Worst Company In America” a surprise, as for the first time ever, a company has won the award for two consecutive years in a row. As the goal of the Consumerist “Golden Poo Award” given out with the title is to draw attention to a companies worst practices, in the hope that they will resolve them, it appears that Electronic Arts has not learned the lessons from last year, and has carried the title of “Worst Company in America” for the second year running, carrying 78% of the vote over runner-up Bank of America.
For Electronic Arts to have beaten out such giants as Walmart who has physically beaten people in order to save money, or Carnival who left its passengers stranded in a boat full of sewage, they had to really mess up. And mess up they did. In the run-up to the award, Electronic Arts had managed to demonstrate a complete contempt for its customers.
In the past 12 months, Electronic Arts has released multiple game titles which were met with such negative fan reaction, they had to rewrite game endings, shut down development, and even forced an affiliated company to prematurely release a product resulting in that studio's collapse.
Penny Arcade’s Kuchera said it best:
Until EA stops sucking the blood out of games in order to make uninspiring sequels, or at least until they begin caring about how much gamers hate their lack of respect for our money and intelligence, this is going to continue. We don’t hate them because we’re homophobes, we hate them because they destroy companies we love. We hate them because they release poor games. We hate them because they claim our hate doesn’t matter as long as we give them our money.
Electronic Arts is not alone in having this feeling about those who are fans of their games, as Korea’sNCSoft has had much the same griped about it. However, Electronic Arts is the third largest of the video game companies on the market, dwarfed only by more customer-friendly companies such as Nintendo and Activision Blizzard. They now are sustained by inertia, and that cannot be maintained forever. How many more failed sequel attempts can they release before it finally dawns on them that they are sustained by the customer base that they dismiss?