It's over, but before we head on down to baseball's spring training and move along the calendar of life, one last glance at the great festival.
It used to be that people looked forward to commercials during the Super Bowl. Since it costs so much for commercial time there was a lot of care and thought put into making good commercials. Now, not so much. Go Daddy seems to be stuck making the same commercial over and over again, adolescent boys from the 1970s.
There was a big production, one by Budweiser about the joy felt throughout the land when Prohibition was lifted and Americans could drink Bud again. This was clearly a big bucks effort, but the plotline was thin. Sort of like their beer.
There was a kerfuffle about the Halftime In America commercial, where Clint Eastwood gave a somewhat jingoistic, patriotic salute to Detroit's auto industry bouncing back. Some Republicans claimed that it was a pro-Obama spot. Eastwood is notoriously Republican and he scoffed at that. It was a car commercial. When the commercial came on I thought it was one of those anti-smoking ads. Eastwood's voice was raw and he's looking so old these days I didn't recognize him.
There wasn't much else to look at with this year's crop of commercials. There was a Matthew Broderick commercial advertising something that was supposed to be a takeoff on "Ferris Bueller" but I kept asking myself, "Who is Broderick portraying? Did he kidnap that little girl?" There was a commercial about a dog who fetched beer bottles for people at a party. It felt like they were marketing to people who were nostalgic for 1980s beer commercials. I was waiting for an updated "more taste, less filling" commercial.
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The Urban Dictionary has a new term, "super bowel", to describe movements the day after Super Bowl parties where people are getting rid of all those nachos, salsa, hot wings and so forth.
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I hate ESPN.
